Hasbro takes some systems offline after cybersecurity incident

Toy company Hasbro said a recent cyberattack has impacted its ability to ship products and take orders. 

The company filed a notice with the Securities Exchange Commission (SEC) on Wednesday warning investors that its IT team discovered unauthorized access on March 28. 

“The Company has implemented and continues to implement business continuity plans to enable it to continue to take orders, ship product and conduct other key operations while it resolves this situation,” the filing said. 

“The need to run these interim measures may continue for several weeks before the situation is fully resolved and may result in some delays. The Company is also working to identify and review the files potentially impacted and will take additional actions as appropriate based on its review and findings, including providing any notifications deemed necessary under applicable law.”

An investigation into the incident is ongoing but Hasbro said it implemented "containment measures” to address the attack that included taking some systems offline entirely. Hasbro did not immediately crespond to a request for comment.

Several companies have reported weeks of operational delays to the SEC following cyberattacks, including steel company Nucor, medical device company Masimo, cleaning device manufacturer Clorox and others. 

No hacking group has taken credit for the incident as of Monday. Hasbro is one of the world’s largest games, IP and toy manufacturing companies, reporting a 2025 revenue of $4.7 billion. 

In previous years, ransomware gangs targeted other large toy or entertainment IP companies with attacks, including Jakks Pacific and Bandai Namco.